MAPS Therapy
x
Ewheron
Migration to Shopify, Conversion Optimization
Challenge
MAPS sells very different things to the same physiotherapist. On WordPress everything sat in one catalogue with no clear path, so therapists didn’t know where to start, and moving to Shopify meant doing it without losing the search rankings that brought those therapists in.
OLD WEBSITE
Difficult to navigate
Not responsive
Not optimized for conversion
Old Homepage
Old Product Page
Scroll to View
Solution
We rebuilt the information architecture on Shopify around three clear entry points (courses, kits and the custom kit), with MAPS A1 as the door into the method and a separate path for insurers and hospitals.
NEW WEBSITE
UX Optimized
Responsive on every device
Optimized for conversion
Increases authority
New Homepage
New Product Page
Scroll to View
WE DELIVER MORE THAN JUST A WEBSITE, WAAAAY MORE…
Optimized PDPs
New Website Architecture
Solution 2.0
We migrated from WordPress to Shopify with every indexed URL mapped to its new equivalent through 301 redirects, keeping the course and kit pages that already ranked and rebuilding the store bilingual in Spanish and English.
Results
Within 2 weeks of leaving WordPress (Woocommerce), MAPS Therapy was getting more organic traffic on Shopify than it ever had before.
Organic Traffic
Average Order Value
Conversion Rate
200% Responsive
And, always remember…. if it's designed by Ewheron, it's responsive in EVERY device!
Contact Info
hello@ewheron.com
Legal
Privacy Policy
Cookie Policy
Terms & Conditions
Legal Advice
Crafting the Shopify storefronts behind DTC brands worth watching.
© 2026 Ewheron - All Rights Reserved.
