We rebuild Shopify stores around how your customers actually shop and behave in your website, so the store starts converting closer to what your product deserves and higher than it's currently doing now.
A store that works is the easiest thing to ignore. It keeps selling, so nobody touches it, while every month the same traffic converts a little below what it should. The loss shows up as growth that never arrives.
Being better than mediocre doesn't make your website good.
These are (a few*) of the problems on your store right now that are holding you below your full potential.
You've built an architecture that makes customers work harder to find what they already wanted to buy.
You change things on your store based on gut feeling, and hope the next tweak is the one that works.
Gut Feeling/Intuition
Relevant Data
Your store loses buyers in the seconds it takes to load, before they ever see the product.
You sell a premium product on a store that signals a level below what you charge. Unbelievable.
Criterion over guesswork
Heatmap analysis
We map where users click, hover and stop scrolling, so the layout follows real attention instead of assumptions.
Session Recordings
We map where users click, hover and stop scrolling, so the layout follows real attention instead of assumptions.
A/B Testing
We run the new store agains the old one on live traffic at the same time, so the winner is....

Human Expertise
Designers, developers and strategists reading the evidence, with the pattern recognition of 340+ storefronts audits already behind them.
E-commerce Analytics
Conversion rate, average order value, revenue per visit, tracked before and after launch.
A clear process, from first conversation to lasting support.
2.
Behavioral & technical audit
Heatmaps show where attention lands and where it dies: rage clicks on things that aren't buttons, dead clicks, scroll depth that stops before your best content ever appears. Session recordings put the friction on screen, the hesitation before add to cart, the backtrack out of a collection page, the checkout field that ends the session. Alongside that runs the technical layer, a crawl and a PageSpeed Insights read on Core Web Vitals, and your Shopify analytics tell us which step of the funnel leaks hardest. It all lands in one findings document, and every design decision after this point traces back to it.

3.
Design & CRO
Information architecture first, then wireframes, then the visual design. Each decision answers something the audit surfaced: the collection page nobody scrolls past the third row, the product page that answers the wrong question first, the checkout step where the drop off spikes.
ecommerce-wireframes
Editing
Homepage
1440 × 900
Product Page
1440 × 900
4.
Development, data & integrations
The build runs on an unpublished duplicate theme, so your live store keeps selling untouched until the day you switch. Custom sections, blocks and snippets, no page builders. Your catalog stays where it is, your existing apps are reconnected and tested, and the URLs and content that already rank stay intact so a redesign never costs you the SEO you built.
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Go Live
5.
Launch & support
Publishing is a switch. The new theme goes live, then Core Web Vitals, checkout and every integration get verified on production traffic. Fifteen days of fixes follow while the store settles and the first real numbers come in.
Frequently Asked Questions

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contact@ewheron.com
+34 644 707 940
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